Every portfolio companycan count on three things.
Patient Capital
Investments are made with a long horizon and no pressure to exit before the company is ready.
Engaged Governance
A seat at the table where it helps, a second opinion on key decisions, and capital when it is needed.
Founder Autonomy
Founders keep running their companies, with support and challenge but no micromanagement.
Four qualities matterin every business.
Industry matters less than the qualities below. When they come together, Cashmere moves with conviction.
Exceptional People
Founders with integrity, resilience and deep knowledge of their market.
Real Demand
Evidence that customers want what the company offers, and a credible path to sound economics.
A Defensible Edge
A product, relationship or capability that customers would struggle to replace.
Room to Grow
Clear opportunities that additional capital and support can unlock.
These are the typicalinvestment guidelines.
This is a quick view of how Cashmere typically invests. Every opportunity is considered on its own merits, so treat these as guidelines rather than rules.
Types of investment- Stage
- Seed to Growth
- Industries
- Various
- Investment type
- Equity, Lead or Co-investor
- Horizon
- Long-term, Flexible
This is how an investmentcomes together.
-
Introduction
Send a short overview or a deck. If there is a potential fit, a first conversation follows.
Every introduction receives a reply -
Evaluation
Focused, respectful diligence covers the team, the market and the numbers.
Diligence is focused and efficient -
Investment
Clear, fair terms align everyone's interests before the round completes.
Terms are agreed clearly and early -
Partnership
Support, introductions and follow-on capital continue as the company grows.
The partnership is long term
Here are answers tocommon questions.
Can't find what you are looking for? Get in touch and the team will be happy to help.
Which industries do you invest in?
There is no sector mandate. Cashmere invests across various industries, and what matters most is the team, the demand for what they offer, and the room to grow.
What stage do companies need to be at?
Cashmere invests from seed through to growth stage. Earlier companies should show a strong team and early signs of demand; later companies, clear traction and a plan for scale.
Do you lead rounds?
Cashmere can lead a round or join as a co-investor, depending on the opportunity and the other investors involved.
How involved will you be after investing?
Involvement is as close as is useful. Founders keep running their companies, with strategic input, governance support, introductions and follow-on capital on hand.
How do I submit an opportunity?
Use the form on the contact page or email a short overview. Every submission is read and receives a reply.
Do you have a businessworth considering?
A short overview is all it takes to start the conversation.